What Works Best in Web Games
First, starting with what works best on the web…
Colin Cupp of Mochi Media says, “Genres tend to map to specific audience types. For example, match-3 puzzles, such as Jade Monkey, tend to be really popular among women; the dress-up genre is popular with younger girls; and shooter/action genres, such as SAS: Zombie Assault 3, Raze 2, and so on, are very popular among teenage males.” See Figure 2-4.
“With that being said,” says Cupp, “changing themes of games can often change the audience. An example of this is Bio Gems—a fighting or combat element is added to a match-3 puzzle, making it more attractive to teenage males compared to the typical match-3 game.” (See “Hybrid Genre or ‘Twist’ Games” for more information.)
Tower Defense, Launcher, and (on Kongregate) High-Budget Games
Greg McClanahan of Kongregate says, “Tower defense and launcher games are especially popular right now.” See Figure 2-5.
“If you sort Kongregate by rating, you’ll see these two types dominating by a degree disproportionate to how many of them we have on the site.”
“I’m not entirely sure why this is,” says McClanahan. “It could be that the genres lend ...