October 2012
Beginner
336 pages
7h 51m
English
Content preview from Game Design Secrets
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Summary
Here are the key points we covered in this chapter:
- The current market for iOS gaming is about 110 million, with roughly half owning an iPhone and half an iPad.
- Most iOS game developers earn less than $10,000 in lifetime sales/in-app payments from their games; about 15 percent will earn a lifetime revenue between $100,000 to $10 million. This means that about 20 percent of iOS game developers earn 97 percent of the total revenue.
- Independent game developers dominate the iOS market (68 percent in 2012) and continue expanding their share.
- In-app payment from free games is the best and most reliable way to monetize iOS games. Genres that generate the best in-app payment revenue tend to be hard-core games, such as MMOs and RPGs.
- Because of the platform’s heavy competition, advertising is becoming more and more necessary. Cost-per-install is now about $1.50 per download and is growing.
- When deciding whether you want a publisher to distribute your game, carefully consider how important creative control and ownership of intellectual property are to you. Always bring a lawyer to work out the final terms of the publishing agreement.
- Publishers offer various levels of revenue sharing for developers, which can range from 10 to 80 percent, depending on support, promotion, and other factors.
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.