Surveying the Facebook Game Market
Now let’s turn to Facebook and get a quick read on who’s playing games on Mark Zuckerberg’s social network (usually when they’re in the office, supposedly getting work done.) See Figure 1-3.
Overall User Base
As of mid-2012, shortly after its May IPO, Facebook has about 900 million monthly active users and 500 million daily active users. Since the company reports that 20 percent of this user base is in the United States and Canada, it’s safe to estimate that more than 160 million Americans—that is, more than half the entire U.S. population—are on Facebook.
As for Facebook users who play Facebook games, the social network reports that 70 percent of active users also use Facebook games and applications. So assuming 30–60 percent of them play games, it’s reasonable to estimate there are about 255 to 510 million users who play one or more Facebook games a month. This user base is so large, it’s also safe to say that it encompasses all the major demographics who use Facebook, from late teens up to people in their 60s.
Monetization rates for Facebook games ...