How to Pitch Your Game Project on Kickstarter

To pitch your game on Kickstarter, you first need to create a video that tells the story of your project, establishes the game’s premise, and clearly describes what you need to complete it. Don’t be shy about promoting your Kickstarter venture, and create a viral social media campaign that targets your ideal fan base. If you’re a new developer, have a playable demo to show off. Create a reward structure that makes economic sense for you and the pledgers. Be transparent with your backers; let them know how the project’s going, for good and ill.

See Chapter 15, “Is Your Game Ready to Get VC or Crowdfunding?” for more information.

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