October 2012
Beginner
336 pages
7h 51m
English
Content preview from Game Design Secrets
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Facebook Game Design Lessons from KIXEYE’s Paul Preece
Paul Preece of KIXEYE offers the following game design lessons:
- Gameplay speed-ups monetize well, whereas nonfunctional virtual decor usually does not.
- Generating an emotional response in players (positive or negative) monetizes well.
- Targeted marketing through Facebook’s ad platform also attracts players who monetize well.
- For strong retention, design a strong meta game that has goals above and beyond the game’s specific, explicit objectives.
- Every game has about 70 percent similarity to the games that came before it—the challenge is highly evolved design.
See Chapter 5, “Facebook Design Lessons from KIXEYE and 5th Planet Games,” for more information.
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.