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Table of Contents
Part I: Overview
Chapter 1: Market Overview: iOS, Facebook, and the Web
Understanding Why to Choose These Platforms over Others
Surveying the iOS Market
Surveying the Facebook Game Market
Surveying the Web Game Market
Chapter 2: iOS versus Facebook versus the Web: What’s the Right Platform?
Reviewing What Works and What Doesn’t on iOS
What Works Best on iOS
What Doesn’t Work on iOS
Reviewing What Works and What Doesn’t in Facebook Games
What Works Best on Facebook
What Doesn’t Work on Facebook
Reviewing What Works and What Doesn’t in Web Games
What Works Best in Web Games
What Doesn’t Work in Web Games
Part II: Facebook
Chapter 3: Facebook Games: The Users, the Money, and the Major Players
Understanding Who Plays Facebook Games and Who Pays for Them
Identifying Facebook’s Big Three in Games and Three of Its Rising Stars
Getting to Know the Playing Field: The Genres Likely to Go Big, Do Well, or Stay Small
Understanding the Anatomy of a Successful Facebook Game
Finding Out Where the Money’s Made in Facebook Games
Pitching Publishers: Who Buys/Publishes Indie Games and Why
Chapter 4: Facebook Game Design: Basic Principles for Growth and Revenue
Gaining and Keeping Users
Earning and Growing Revenue
Chatting with Justin Smith of Inside Virtual Goods and AppData about Game Revenue
Chapter 5: Facebook Design Lessons from KIXEYE ...