March 2010
Intermediate to advanced
208 pages
7h 23m
English
Content preview from Go Logo! A Handbook to the Art of Global Branding
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INTRODUCTION : Why This Book Now? 6
CHAPTER ONE: The Making of a Creative Brand Warrior 8
CHAPTER TWO: The Two Mega-Categories of Global Branding 12
CHAPTER THR EE: The Three-Pound Universe 18
PROFILE: Sooshin Choi, Professor and Head of Industrial Design at the College of
Design, Art and Planning (DAAP), University of Cincinnati .............................................................. 26
PROFILE: Gerry Postlethwaite, Former Principle at Cato Johnson and Former Y&R
Board Director ...................................................................................................................................... ...
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