March 2010
Intermediate to advanced
208 pages
7h 23m
English
Content preview from Go Logo! A Handbook to the Art of Global Branding
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Go Logo! A Handbook to the Art of Global Branding34
S
ome banking genius, sometime in the late ’80s, decided that the word “retail,” when
used to describe consumer banking, meant that countless thousands of financial-
services establishments had to look and act like other types of retailers that sold
clothes, food, and other commodities. This was very good news for the retail design
industry, because large budgets were doled out to achieve this goal. Having attended count-
less banking conferences during the late 1980s through the ’90s, I ...
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