March 2010
Intermediate to advanced
208 pages
7h 23m
English
Content preview from Go Logo! A Handbook to the Art of Global Branding
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Go Logo! A Handbook to the Art of Global Branding188
LPK designed the packaging for a series of premium
chocolates for Cadbury North America.
Building Brands through Design
Designers shape the material world. Our role in commerce and culture is not to be denied.
We are no longer a profession that struggles for prestige and legitimacy but are recognized
as a critical component of the brand-building process worldwide.
Branding is a powerful business concept today. Fast-moving consumer goods have blazed
the trail. Corporations, municipalities, ...
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