March 2010
Intermediate to advanced
208 pages
7h 23m
English
Content preview from Go Logo! A Handbook to the Art of Global Branding
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Determinant 7
Curiosity:
Looking Under the Rock
From Chambers Concise Dictionary:
Curiosity: anxious to learn; inquisitive; singular;
rare; odd
7
Truvia is a natural sweetener made from the stevia plant. The
brand design reflects the natural ingredients. (Design: Paula Scher,
Pentagram; Photo: Jessica Walsh)
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