March 2010
Intermediate to advanced
208 pages
7h 23m
English
Content preview from Go Logo! A Handbook to the Art of Global Branding
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about the author
M
ac Cato has a fifty-year perspec-
tive on global branding. He was
the principal founder of Cato
Johnson, a global creative mar-
keting firm that was acquired
by Y&R in 1975 and later merged as Wunderman
Cato Johnson. Wunderman is now one of
the world’s foremost Consumer Relationship
Marketing agencies. He also started Cato Gobé
and helped build Desgrippes Cato Gobé (re-
named DG upon his departure). He is currently
a partner in Cato Associates and Cato Dangoor,
balancing consultancy with teaching and writing.
He helped ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.