March 2010
Intermediate to advanced
208 pages
7h 23m
English
Content preview from Go Logo! A Handbook to the Art of Global Branding
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I
started playing tennis at about ten years old and got my first new racket at the end of
six weeks of music camp in Colorado at age twelve. My parents drove from California
to pick me up, and their surprise gift was a brand-new Jack Kramer (racket, that is).
It seemed like all the good players had a Kramer. This was one of the first forms of
branding that affected my life. The Steinway piano was another, in my opinion, the best you
could play. In ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.