March 2010
Intermediate to advanced
208 pages
7h 23m
English
Content preview from Go Logo! A Handbook to the Art of Global Branding
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“It’s our imaginations, stupid!”
Chapter 6
Where Do We Go from Here?
F
or global brand warriors, the degree to which we can harness and channel our
imaginations often can mean the difference between great success and mediocrity
in a career. Go Logo! argues, in the most holistic sense, that brands are good for
societies and good for businesses—and that creative brand warriors are good
for both.
In this book, I have tried to establish the im-
portance of commercial persuasion brands
because of their ability to touch the cogni-
tive unconscious ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.