March 2010
Intermediate to advanced
208 pages
7h 23m
English
Content preview from Go Logo! A Handbook to the Art of Global Branding
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Go Logo! A Handbook to the Art of Global Branding24
ABOVE: This advertisement for Barclays clearly com-
municates the brand and interacts with London viewers
in that the city itself is reflected in the ad. (Design:
Interbrand)
RIGHT: Banks wishing to develop customer-oriented
environments, to provide customers more pleasurable
brand experiences, should consider the many success-
ful examples of coffee destinations such as Cubby’s.
(Design: Evenson Design Group)
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