March 2010
Intermediate to advanced
208 pages
7h 23m
English
Content preview from Go Logo! A Handbook to the Art of Global Branding
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10-14998 Job:10-14996 Title:RP-Go Logo
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10-14998 Job:10-14996 Title:RP-Go Logo
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125Twelve Key Determinants to Creating Successful Brands
C H N A
I
n 1978, China outlined the Four Modernizations policy, marking the
beginning of China’s reform era. A lot has changed since then, at an
astonishing speed and in all dimensions. China has become a factory
to the world, a vital part of the global supply chain, and “Made in
China” has become a familiar label on many products. Unfortunately,
too little is known about the creative energy that has been unleashed in
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