March 2010
Intermediate to advanced
208 pages
7h 23m
English
Content preview from Go Logo! A Handbook to the Art of Global Branding
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Go Logo! A Handbook to the Art of Global Branding60
M
y design practice—in both architecture and consumer products—has been an
ongoing investigation of a language of forms that express the myths and rituals
of our culture. Years ago, I coined the phrase “figurative architecture” to de-
scribe my buildings. By extension, “figurative design” characterizes the way my
products embrace similar humanistic concerns. I believe that people make natural associa-
tions with forms (as well as with materials and colors). Forms that are familiar and acces- ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.