March 2010
Intermediate to advanced
208 pages
7h 23m
English
Content preview from Go Logo! A Handbook to the Art of Global Branding
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Go Logo! A Handbook to the Art of Global Branding126
Q: As a designer for more than twenty years, what changes have you witnessed?
What impact have the changes had in the design profession?
A: Twenty years ago, I pessimistically predicted that it would be another twenty years before
the Chinese design industry blossomed, basing that assumption on the neglect, at that time,
of industrial design in society. I was right; it was 2006 before we saw the real turning point.
Six major changes have occurred in the last twenty years.
Design practice ...
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