March 2010
Intermediate to advanced
208 pages
7h 23m
English
Content preview from Go Logo! A Handbook to the Art of Global Branding
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To strive for the best ideas and turn them into sustainable design solutions, several things
need to be considered.
Looking in from the outside: We cannot afford to look at a problem in an isolated •
manner. We need to understand the opportunity by dissecting all its components—
the history of the company, where it is positioned at present, where it wants to go in
the future, and how it rates among its competitors.
The time we live in: Detect, analyze, and evaluate trends. ...
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