March 2010
Intermediate to advanced
208 pages
7h 23m
English
Content preview from Go Logo! A Handbook to the Art of Global Branding
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(RAY)
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10-14998 Job:10-14996 Title:RP-Go Logo
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Text
12
A series of lighthearted fragrance concepts for a HirstPacific
PR campaign featuring a creative interpretation of famous
personalities, demonstrated via these original bottle designs—
Arnold Schwarzenegger, Larry King, the Pope, Woody Allen,
and Martha Stewart. (Design: Ken Hirst)
Determinant 12
Creativity:
Developing Ideas They Can See and Feel
From Chambers Concise Dictionary:
Creative: having the quality or power of creating;
resulting from originality of thought; imaginative
(RA ...
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