Go Logo! A Handbook to the Art of Global Branding

10-14998 Job:10-14996 Title:RP-Go Logo

#175 Dtp:221 Page:206

(RAY)

001-208_14996.indd 206 10/15/09 5:31:45 PM

Text

206

Bibliography

Aaker, David A., and Erich Joachimsthaler. Brand

Leadership. Free Press, 2000.

Aaker, David A. Building Strong Brands. Free Press, 1996.

Aaker, David A. Managing Brand Equity. Free Press,

1991.

Barzun, Jacques. From Dawn to Decadence:500 Years of

Western Cultural Life. 1500 to the Present. Penguin

Books, 1981.

Bulfinch, Thomas. Myths of Greece and Rome.

Penguin,1979.

Bullmore, Jeremy. More Bullmore: Behind the Scenes in

Advertising. World Advertising Research Center,

2003.

Collins, James C., and Jerry I. Porras. Built to Last:

Successful Habits of Visionary Companies. Random

House, 2000.

Desgrippes, Joël, and Marc Gobé. On the Emotional

Brand Experience. Rockport Publishers, 2007.

Donnelly, William J. The Confetti Generation: How the

New Communications Technology is Fragmenting

America. Henry Holt, 1986.

Drucker, Peter F. The Age of Discontinuity: Guidelines to

Our Changing Society. Harper & Row, 1969.

Drucker, Peter F. The Daily Drucker. Harper Collins

Publishers, 2004.

Drucker, Peter F. Post-Capitalist Society. Butterworth/

Heineman, 1994.

Ferguson, Niall. War of the World: History’s Age of

Hatred. Penguin, 2006.

Fletcher, Alan. The Art of Looking Sideways. Phaidon,

2001.

Fox, Stephen. The Mirror Makers: A History of American

Advertising & Its Creators. University of Illinois

Press, 1997.

Franzen, Giep, and Margot Bouwman. The Mental

World of Brands: Mind Memory and Brand Success.

World Advertising Research Center, 2001.

Garten, Jeffrey E. The Mind of the CEO. Basic Books,

2001.

Gladwell, Malcolm. “The Coolhunt.” The New Yorker,

17 May 1997.

Gladwell, Malcolm. The Tipping Point: How Little Things

Can Make a Big Difference.. Brown & Co., 2000.

Gobé, Marc. Emotional Branding: The New Paradigm for

Connecting Brands to People. Allworth Press, 2001.

Hanlon, Patrick. Primal Branding: Create Zealots for Your

Brand, Your Company, and Your Future. Free Press,

2006.

Hamel, Gary, and C.K. Prahalad. Competing for the

Future: Breakthrough Strategies for Seizing Control of

Your Industry and Creating the Markets of Tomorrow.

Harvard Business School Press, 1998.

Hickman, Craig R., and Michael A. Silva. Creating

Excellence: Managing Corporate Culture, Strategy,

and Change in the New Age. New American, 1984.

10-14998 Job:10-14996 Title:RP-Go Logo

#175 Dtp:221 Page:206

(RAY)

001-208_14996.indd 206 10/15/09 4:43:18 PM

10-14998 Job:10-14996 Title:RP-Go Logo

#175 Dtp:221 Page:206

(RAY)

10-14998 Job:10-14996 Title:RP-Go Logo

#175 Dtp:221 Page:207

001-208_14996.indd 207 10/15/09 5:31:45 PM

Text

207

Hofstadter, Douglas. I Am a Strange Loop. Basic

Books, 2007.

Holt, Douglas B. How Brands Become Icons: the

Principals of Cultural Branding. Harvard Business

School Press, 2004.

Jones, John Philip. What’s In a Name? Advertising and

the Concept of Brands. Lexington Books, 1986.

Klein, Naomi. No Logo: Taking Aim at the Brand Bullies.

Picador, 1999.

Kumar, Nirmalya. Marketing as Strategy: Understanding

the CEO’s Agenda for Driving Growth and Innovation.

Harvard Business School Press, 2007.

Kurlansky, Mark. 1968: The Year that Rocked the World.

Ballantine Books, 2004.

Linklater, Richard. Slaker. St. Martins Press, 1992.

Liszka, James Jakob. The Semiotic of Myth: A Critical Study

of the Symbol. Indiana University Press, 1998.

Mark, Margaret, and Carol S. Pearson. The Hero and

the Outlaw: Building Extraordinary Brands Through

the Power of Archetypes. McGraw Hill, 2001.

Moog, Carol. Are They Selling Her Lips? Advertising and

Identity. William Morrow, 1990.

Ogilvy, David. Ogilvy On Advertising. Crown Publishers,

1983.

Olins, Wally. Corporate Identity: Making Business Strategy

Visible Through Design. Thames and Hudson, 1989.

Olins, Wally. The Corporate Personality: An Inquiry Into

the Nature of Corporate Identity. Mayflower Books,

1978.

Penn, Mark J. Microtrends: The Small Changes Behind

Tomorrow’s Big Changes. Hachett Book Group,

2007.

Pine, Joseph B. Mass Customization: The New Frontier

in Business Competition. Harvard Business School

Press, 1994.

Popcorn, Faith. Clicking: 16 Trends to Future Fit Your Life,

Your Work, and Your Business. Thorsons, 1996.

Rapaille, Clotaire. The Culture Code: An Ingenious Way to

Understand Why People Around the World Live and

Buy as They Do. Broadway Books, 2006.

Schlosser, Eric. Fast Food Nation: What the All-American

Meal Is Doing to the World. Penguin Press, 2001.

Underhill, Paco. Why We Buy: The Science of Shopping.

Orion Business books, 1999.

Wunderman, Lester. Being Direct: Making Advertising

Pay. Direct Marketing Association, 2004.

Zaltman, Gerald. How Customers Think: Essential Insights

Into the Mind of the Market. Harvard Business

School Press, 2003.

10-14998 Job:10-14996 Title:RP-Go Logo

#175 Dtp:221 Page:206

(RAY)

10-14998 Job:10-14996 Title:RP-Go Logo

#175 Dtp:221 Page:207

001-208_14996.indd 207 10/15/09 4:43:18 PM