March 2010
Intermediate to advanced
208 pages
7h 23m
English
Content preview from Go Logo! A Handbook to the Art of Global Branding
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Go Logo! A Handbook to the Art of Global Branding130
Q: With the tremendous success of VEP design, what triggered you to develop the
Banmoo brand?
A: Simply put, my intention was to develop a brand that accommodates the contemporary
Chinese lifestyle. I went to Europe and saw many design stores and brands; the Western
ones and those from Asia that combine the traditional and modern. However, exported
Chinese furniture was limited in style to either Ming or Qing Dynasties; they were imitations
of the traditional styles and were sometimes ...
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