March 2010
Intermediate to advanced
208 pages
7h 23m
English
Content preview from Go Logo! A Handbook to the Art of Global Branding
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Chapter 3
The Three-Pound Universe
I
t’s easy to see why, in the 1960s, commercial persuasion branding coexisted so well with
the societal persuasion changes of the times. The refreshing, satirical mood of popular
culture was all around us, vibrantly evident on stage and in fashion, music, film, televi-
sion, the club scene—and even in print. Radio and television liberated the attitudes of the
public far more extensively than did all the marches and slogans of protestors. The adver ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.