March 2010
Intermediate to advanced
208 pages
7h 23m
English
Content preview from Go Logo! A Handbook to the Art of Global Branding
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(RAY)
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Determinant 9
Persuasion:
Black Can Be White; Roses Can Be Blue
From Chambers Concise Dictionary:
Persuade: to induce by argument, advice; to bring to any
particular opinion; to convince
Persuasion: the act, process, method, art, or power of
persuading; an inducement
9
This men’s body spray by Right Guard defies the branding mold by
using a unique packaging design. Nonetheless, the creative design is
masculine enough to attract its buying audience—young, athletic men.
(Design: W
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