March 2010
Intermediate to advanced
208 pages
7h 23m
English
Content preview from Go Logo! A Handbook to the Art of Global Branding
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Reclaiming Cultural Heritage
through the Commercial World
VIRGINIE DERCOURT, PH.D., Professor/Lecturer/Writer on
Multicultural Branding Issues
Virginie Dercourt started her professional career at Cato Gobé working as
a marketing strategist for such brands as Pepsi, Gillette, Marlboro, and The
Limited. She then worked for seven years as a marketing manager for L’Oréal
in Paris.
C O N G O
M
anagerial and academic researchers now accept that products, brands, and
points of sale in the commercial world can play a significant role in ...
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