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Mapeamento de Experiências
book

Mapeamento de Experiências

by Jim Kalbach
March 2017
Intermediate to advanced
384 pages
11h 25m
Portuguese (Portugal, Brazil)
Alta Books
Content preview from Mapeamento de Experiências
Escopo Deste Livro xv
Escopo Deste Livro
Este livro é sobre um tipo de ferramenta que fornece às organizações
ideias para seu produto mais amplo e ecossistemas de serviços.
Chamo essas ferramentas de diagramas de alinhamento — um termo
geral para qualquer mapa que busca alinhar como os indivíduos em
um sistema engajam-se com o sistema e seu provedor. O Capítulo 1
explica esse conceito com mais detalhes.
Este livro lida com as várias técnicas para o mapeamento de
experiências, não um único método ou saída. O foco está na
categoria de diagramas que buscam
coletivamente descrever a experiência
humana. Muitas técnicas relacionadas
estão incluídas aqui também.
Esses diagramas têm sido uma parte
implícita das disciplinas criativas e de design por déc ...
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Publisher Resources

ISBN: 9788550800615