March 2017
Intermediate to advanced
384 pages
11h 25m
Portuguese (Portugal, Brazil)
Content preview from Mapeamento de Experiências
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NESTE CAPÍTULO
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Informações para os mapas da jornada do cliente
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Tomada de decisão
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Funil de conversão
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Elementos dos mapas da jornada do cliente
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Estudo de caso: Meridian Health
CG_MappingExperiences.indb 248 13/04/2017 11:53:33
249
A origem exata do termo mapa da jornada do cliente (MJC) é imprecisa.
A ideia básica de ver os pontos de contato parece ter suas raízes no
conceito dos momentos de verdade de Jan Carlzon. (Veja o Capítulo
2 para saber mais sobre os momentos de verdade.) Carlzon defendia
uma visão ecológica da experiência do cliente ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.