March 2017
Intermediate to advanced
384 pages
11h 25m
Portuguese (Portugal, Brazil)
Content preview from Mapeamento de Experiências
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28 Capítulo 2: Fundamentos do Mapeamento de Experiências
Historicamente, existem três tipos básicos de pontos de contato:
Estático
Estes pontos de contato não permitem que os usuários interajam
com eles. Eles incluem coisas como envio de newsletter por
e-mail ou um anúncio.
Interativo
Os sites e aplicativos são pontos de contato interativos, assim
como os bate-papos online.
Humano
Este tipo envolve a interação entre os seres humanos. Os
exemplos incluem um representante de vendas ou um agente de
suporte ao telefone.
Considere o inventário dos pontos de contato na Figura 2-5. Esse
diagrama foi criado pela firma de marketing suíça Accelerom, uma
empresa ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.