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Mapeamento de Experiências
book

Mapeamento de Experiências

by Jim Kalbach
March 2017
Intermediate to advanced
384 pages
11h 25m
Portuguese (Portugal, Brazil)
Alta Books
Content preview from Mapeamento de Experiências
268 Capítulo 10: Mapas da Jornada do Cliente
ESTUDO DE CASO
FIGURA 10-12. O mapa da jornada do cliente para Stanley que Tudo Viu, criado pela Heart of the Customer para a Meridian (design do mapa da jornada da Design
Ahead).
CG_MappingExperiences.indb 268 13/04/2017 11:53:51
Elementos dos MJCs 269
ESTUDO DE CASO
FIGURA 10-13. O mapa da jornada do cliente para a Novata Natalie, criado pela Heart of the Customer para a Meridian (design do mapa da jornada da Design Ahead).
CG_MappingExperiences.indb 269 13/04/2017 11:53:59
270 Capítulo 10: Mapas da Jor ...
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Publisher Resources

ISBN: 9788550800615