March 2017
Intermediate to advanced
384 pages
11h 25m
Portuguese (Portugal, Brazil)
Content preview from Mapeamento de Experiências
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108 Capítulo 5: Investigue: Pesquisando a Experiência
As pessoas usam produtos e serviços de modos não pretendidos. Elas
encontram brechas e soluções. Elas inventam novos usos e aplicações
da oferta. Ao fazerem isso, podem criar sua própria satisfação.
Peter Drucker, o famoso “pai” do gerenciamento moderno, escreveu:
O cliente raramente compra o que a empresa pensa que
vende para ele. Um motivo para isso, claro, é que ninguém
paga por um “produto”. O que é pago é a satisfação.
Tente descobrir o valor que os clientes acreditam estar tendo.
Entender como sua oferta faz o trabalho é uma fonte de
oportunidade. Vise suas soluções para satisfazer as necessidades
não atendidas.
Este capítulo descobre as cinco etapas principais de investigação em
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.