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Mapeamento de Experiências
book

Mapeamento de Experiências

by Jim Kalbach
March 2017
Intermediate to advanced
384 pages
11h 25m
Portuguese (Portugal, Brazil)
Alta Books
Content preview from Mapeamento de Experiências
xx Prefácio
Prefácio da Versão Brasileira
Por Vitor Perez e Érico Fileno
Poucos temas hoje em dia são tão latentes nas discussões do alto
escalão de grandes corporações quanto a necessidade de trazer o
consumidor para o centro das prioridades nas decisões estratégicas.
Soma-se a essa preocupação com o consumidor a necessidade das
empresas inovarem em serviços e na construção da sua proposta de
valor para o mercado.
Porém, ao mesmo tempo em que uma parcela significativa dos
líderes empresariais — 56%, segundo pesquisa do Fórum Econômico
Mundial — acredita que a experiência do consumidor é a principal
motivação para rever os seus processos de transformação digital,
poucas são as empresas que estão preparadas para promover uma
mudança substancial ...
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Publisher Resources

ISBN: 9788550800615