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Mapeamento de Experiências
book

Mapeamento de Experiências

by Jim Kalbach
March 2017
Intermediate to advanced
384 pages
11h 25m
Portuguese (Portugal, Brazil)
Alta Books
Content preview from Mapeamento de Experiências
118 Capítulo 5: Investigue: Pesquisando a Experiência
Um Guia Rápido para Entrevistar
Um questionamento aberto é uma abordagem qualitativa para
entrevistar muito adequada para criar diagramas de alinhamento. Com
isso, você tentará manter conversas profundas com os participantes em
seus termos. Não leia diretamente o questionário, mas experimente um
modo não direcionado sobre os tópicos relevantes para o esforço.
A ideia é aceitar a singularidade dos participantes e sua situação em
particular. O que os torna especiais? Quais preocupações em particular
eles têm? Como eles se sentem ao experimentarem sua oferta?
Esse tipo de entrevista é uma arte. ...
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Publisher Resources

ISBN: 9788550800615