Mapeamento de Experiências

138 Capítulo 6: Ilustre: Desenhando o Diagrama

Touchpoints

Anticipate EngageEnter Exit

1.a Discussing

with team the

local places to

Car

1.c Hoping

parking spot.

1.b Decid-

ing to go to

Starbucks and

work on de-

sign reports.

Walk-In

1.d Hoping

Starbucks is

not overly

crowded and

will have avail-

able seating.

1.e Consider-

ing alternative

places just in

case.

2.a Notice

that there are

a couple of

people in line.

2.b Notice the

narrow con-

2.c Enjoy the

aroma of

and mixed

sweet robust

smells.

2.d The light-

ing is pleasant,

not overly

bright and not

too dim.

Line

2.e The music

seems ethnic,

extended

vocals, soft in

style, volume

too loud and

not my taste.

2.f The room

climate seems

intentionally ...