March 2017
Intermediate to advanced
384 pages
11h 25m
Portuguese (Portugal, Brazil)
Content preview from Mapeamento de Experiências
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Identifique os Pontos de Contato 33
Momento Zero da Verdade
Tradicionalmente, há três tipos principais de pontos de contato nas
situações comerciais:
•
Estímulo:
a primeira vez em que os clientes ficam cientes de
determinado produto ou serviço.
•
Primeiro momento de verdade:
a decisão de comprar um pro-
duto ou serviço.
•
Segundo momento de verdade:
a primeira experiência que os
clientes têm ao usarem um produto ou serviço.
Cada vez mais os clientes leem as avaliações de outros clientes. Eles
visitam sites como o Amazon para se informarem sobre as decisões. Ou
eles pedem opiniões aos seguidores do Twitter. Eles veem quem está
por trás de um ser
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.