March 2017
Intermediate to advanced
384 pages
11h 25m
Portuguese (Portugal, Brazil)
Content preview from Mapeamento de Experiências
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38 Capítulo 2: Fundamentos do Mapeamento de Experiências
Da perspectiva da pessoa, o valor é subjetivo e complexo. Há muitos
tipos de valor que podem ser considerados: funcional, emocional,
social, epistêmico e circunstancial. O valor premium vai além desses
tipos ao incluir significado e identidade.
Os jobs to be done são uma estrutura existente que ajuda a exibir
valor do ponto de vista de uma pessoa. Popularizada por Clayton
Christensen, a prática vê por que as pessoas “contratam” produtos e
serviços para alcançarem um resultado desejado.
Mais Leitura
“Adaptive Path’s Guide to Experience Mapping” (2013) http://
mappingexperiences.com
É um guia para o mapeamento de experiências feito pelas
pessoas na Adaptive Path. Em menos de 30 páginas, e ...
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