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Mapeamento de Experiências
book

Mapeamento de Experiências

by Jim Kalbach
March 2017
Intermediate to advanced
384 pages
11h 25m
Portuguese (Portugal, Brazil)
Alta Books
Content preview from Mapeamento de Experiências
258 Capítulo 10: Mapas da Jornada do Cliente
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Mapa da Jornada do Cliente
(engajamento)
Ciclo de vida do cliente
(experiência da marca)
Blueprint de serviço
(encontro de serviço)
Inconsciente Consciente Consideração Compra Suporte Defesa Reconsideração Saída Retorno
FIGURA 10-7. Os ciclos de vida do cliente na relação geral com uma marca. Os mapas da jornada do cliente veem determinado tipo de engajamento. Em ge ...
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Publisher Resources

ISBN: 9788550800615