Conclusion
Effective preparation places the negotiator at a strategic advantage at the bargaining table. We outlined three general areas of preparation: the self, the other party, and the context or situation. In terms of personal preparation, the negotiator who has identified her BATNA and set a reservation price and a target point is in a much better position to achieve her objectives. The negotiator who has prepared for negotiation knows when to walk away and how much is reasonable to concede. The negotiator who has adequately researched his opponent's BATNA and interests is less likely to be tricked or confused by the other party. We outlined several issues concerning the negotiation situation that the negotiator should consider prior to ...
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