What Is Win-Win Negotiation Anyway?
Many negotiators, upon reaching agreement, will proudly describe their negotiations as win-win. However, closer inspection usually reveals that money was squandered, resources wasted, and potential joint gain untapped. Clearly, negotiators' minds and hearts were in the right places, but they did not achieve what they really wanted—an integrative agreement that fully exploited parties' interests and all available options. Win-win negotiation is a nice idea that is too often poorly understood and poorly acted upon. Most people think that win-win negotiation means one or more of the following:
Compromise: Win-win negotiation does not mean an even split or a compromise. There are several instances in which negotiators ...
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