Why Care About Trust?
People need to trust each other to build a relationship, and good relationships often mean better negotiations. For example, Bob Adams, production area leader for high-tech resin manufacturer AOC in Valparaiso, Indiana, once believed that getting a good deal meant getting the lowest price, whether he was purchasing raw materials or contracting for pest-control services in the plant. But after negotiation training, he learned that establishing a good relationship with suppliers is just as important. Adams says he discovered the value of the relationship in negotiation when the Southern Pacific and Union Pacific railroads merged in 1997, causing delivery problems around the country. “I could call my suppliers and they would ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access