Conclusion
We have discussed the use of power and persuasion at the bargaining table. A negotiator's BATNA is her most important source of power in negotiation. However, relying only on your BATNA as a source of power may mean that you get only the value of your BATNA in the present negotiation. Ideally, negotiators want to use their BATNA to leverage their position. To do this, negotiators must continually attempt to improve upon their BATNA and signal to the other party that they have alternatives. Status, independent of one's BATNA, is often a source of power in negotiation; however, people often rely on pseudostatus characteristics. Information is also an important source of power in negotiation; other sources of potential power are social ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access