Conclusion
Virtually all negotiators want to reach integrative (or win-win) agreements; however, virtually all negotiators fail to do so—meaning that money and resources are left on the table. What is more, people are usually not aware that their negotiation outcomes are inefficient. The key reasons for lose-lose outcomes are illusory conflict and the fixed-pie perception. The successful creation of win-win negotiation deals involves building trust and sharing information about priorities and preferences (not BATNAs!); asking diagnostic questions; providing your opponent information about your priorities and preferences (not your BATNA!); unbundling issues; making package deals (not single-issue offers); making multiple offers simultaneously; ...
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