
xxvii
Acknowledgments
No book is the result of one person. Many individuals both directly and indi-
rectly contribute in subtle ways that make the formal book worth printing.
This book is the result of many years contemplating what is necessary to
have a launch that is as awless as possible. Recognizing that nothing is per-
fect and that the unexpected always nds its way into any given situation, I
decided that I would try to identify the key indicators to guide an organiza-
tion through the cultural change that is necessary to pursue a way of life that
expects doing it right the rst time.
I concluded that this cultural change takes two parties. ...