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The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership
book

The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership

by Tamara L. Gillis
May 2011
Intermediate to advanced
476 pages
13h 52m
English
Jossey-Bass
Content preview from The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership

PREFACE

May you live in interesting times.

Seems like we have all been cursed: we are living in interesting times. The landscape of business communication continues to evolve to meet the demands of the business world around us. The International Association of Business Communicators ([IABC], 2010) continues to meet the needs of professional communicators tasked with maneuvering that ever-changing landscape through professional development programs and groundbreaking research that shares “best global communication practices, ideas and experiences that will enable communicators to develop highly ethical and effective performance standards” and this second edition of The IABC Handbook of Organizational Communication.

In 2009 I conducted a series ...

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Publisher Resources

ISBN: 9780470894064