May 2011
Intermediate to advanced
476 pages
13h 52m
English
book
The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership
by Tamara L. Gillis
Content preview from The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and LeadershipBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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How This Book Is Organized
In developing the content for this second edition, a review of the 2006 edition was conducted in addition to the competency research referenced earlier. The Accreditation Council and other communication leaders agreed that this new edition would benefit from more case studies and examples, a greater focus on measurement, and less redundancy. In this edition readers will find more examples of principles and practices that support the foundational elements of business communication. The topics addressed in this Handbook represent what our experts agreed was most relevant for communicators and other organization associates to understand about the process of organizational communication.
This book is organized into five ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.