May 2011
Intermediate to advanced
476 pages
13h 52m
English
book
The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership
by Tamara L. Gillis
Content preview from The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership
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References
George Washington University & Cision. (2010). 2009 social media and online usage study. Available at http://us.cision.com/journalist_survey_2009/GW-Cision_Media_Report.pdf
Global perspectives. (2010). Communication World, 27(1), 13.
Howard, C., & Mathews, W. (2006). On deadline: Managing media relations (4th ed.). Long Grove, IL: Waveland.
McLuhan, H. M. (1964). Understanding media: The extensions of man. New York: McGraw-Hill.
The Missouri Group. (2004). Telling the story: The convergence of print, broadcast and online media (2nd ed.). Boston: Bedford/St. Martin.
This case comes courtesy of Gold Quill Award–winner Belinda J. de Wolde, ABC, of Calgary, Canada.
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