The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership

Defining Change Communication: A Broader Consideration

For many managers, change communication means fact sheets, FAQs, road shows, and manager talking points. Good change communication means timely information that is fed to the troops and provides a consistent message and clarity in meaning. If that is the worst we get of change communication, then we are probably not doing so badly.

Others argue for a broader understanding of change communication (Frahm & Brown, 2007; Taylor & Van Every, 2000). Change communication represents a mindset that sees organizational change as the result of a series of communicative events. The communication within the organization creates the change we need to make. This perspective considers the types of conversations ...