The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership

Conclusion

As professional communicators charged with supporting corporate leaders through repetitive, relentless, and often painful change, we carry a heavy burden. We are expected to be counselors, magicians, educators, creatives, disciplinarians, and innovators and put aside our own concern for what the change means for us. The four elements of really good change communication discussed in this chapter are offered as a starting point for reflection. You may find it becomes easier and you are able to move toward creating a resilient workforce that looks forward to opportunities for transformation.