May 2011
Intermediate to advanced
476 pages
13h 52m
English
book
The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership
by Tamara L. Gillis
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CHAPTER TWENTY-ONE
MEASURING THE EFFECTIVENESS OF INTERNAL COMMUNICATION
You have a chest pain and rush to your doctor. “Doc, I need a heart transplant right away!” The doctor says, “What? How do you know? Let me examine you.” “No!” you insist, “just schedule the surgery!” Makes no sense, but many people in the communications business make important decisions and take action without any examination (research) first.
Research is nothing more than a systematic process for getting sound answers to questions you need answered before you make decisions, solve problems, and take action. If you have questions to answer before you make decisions or solve problems, research can help show you the way. Get a physical before you order a heart ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.