Media Relations Tools
Technology has not just added new media to the mix but has provided ways to help the public relations professional use traditional media relations tools in new ways.
Audio and Video News Releases
Whereas these tools originally were targeted for radio and television newscasts specifically, they now can be posted on company blogs and websites and/or sent to key social media that cover your organization. The releases should adhere to the guidelines as outlined by the traditional and social media you have targeted. In general, the story should be told in 60 seconds either in crisp sound bites (audio news releases [ANR]) and/or terrific visuals (video news releases [VNR]). Always check with the outlet you are targeting to find ...
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