The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership

CHAPTER SIX

CORPORATE SOCIAL RESPONSIBILITY

The Communicator's Role as Leader and Advocate

Mary Ann McCauley

Corporate social responsibility (CSR) encompasses a broad range of business initiatives that have a common thread. Each aims to improve our world, whether by operating an environmentally friendly business, ensuring human rights, enabling employees to volunteer their time and talents, or providing financial support to organizations engaged in improving the quality of lives. A Google search for a definition of CSR turns up more than 26 million results and many different labels. These labels include corporate responsibility, corporate accountability, corporate ethics, corporate citizenship, sustainability, stewardship, triple bottom line, ...