The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership

The Importance of Communication

In investor relations, it pays to develop a consistent message and tell it simply, compellingly, and through a variety of channels.

Some companies may view investor relations as an obligation as opposed to an opportunity. The government agency in a given country, such as the Securities and Exchange Commission in the United States, imposes requirements on public companies, and companies must meet those obligations. These include the Form 10-K report (which includes an annual summary of financial results, along with recent historical data), Form 10-Q reports (quarterly financial summaries), Form 8-K reports (which report important events that could have a material impact on value of the stock), annual shareholders' ...